Client: healthAbility
Type of project: Lead generation digital campaign
Turning a dry message from a dental service into an interesting, fun and attention-grabbing communication was our challenge. The playful — and very relevant — ‘Winners are grinners’ concept came from the fact that the clinic was offering a new service, they had a sweet package deal to boot, and clients had the chance to win prizes.
Combining a limited budget with quick turnaround times and stock imagery, we did a stellar job (or at least that’s what the client tells us).
Business problem: The business was looking to strategically grow their client base by capitalising on increased dental service hours across their venues to suit busy, local families.
Play Lunch solution: Develop a campaign with a vibrant approach to help cut through the noise and announce the new business direction.
Result: Still in market – jury’s out!
