We like to think we’re a perfect mix of Client Services and Creativity — just like Vegemite and cheese.
Who is Play Lunch?
It’s the perfect coming together of account services and creative direction. Like celery sticks and peanut butter. Or peanut butter and jam.
Kelly Giansiracusa is an experienced and strategic marketer with 18 years’ experience working across multiple large agencies, as well as client-side. Skilled in strategy, leadership, project management and commercial viability, Kelly is data-driven with a forward-looking approach to marketing and communication.
She’s worked with the likes of Australia Post, Telstra, CPA and RMIT.
Maricarmen Rubí Baeza (or MK – easier!) is a Creative Director with qualifications in Art Direction and Design and has worked in advertising and visual communications for more than 15 years. MK cracks a brief from a witty and strategic perspective. She has international experience and all the skills needed to see a project through from the concept stage to the full campaign rollouts.
Past clients include but are nowhere near limited to Coca-Cola, The Body Shop, Ronald McDonald House Charities, Melbourne Fashion Festival and Qatar Airways.
Origins
Play Lunch might be a recent venture, but Kel and MK have been working together since 2021. From the moment they crossed paths, it was clear their shared passion for good ideas, solid strategy and professional deliveries made them an undeniably dynamic duo.
Extended fam
We’ve collected a few extremely talented creatives over the years, and we love the chance to invite them over to for a game of Forty Forty at Play Lunch when the project calls for it.
