As Celtic Training’s creative agency on a daily basis, we have a solid understanding of the industry, and the audience.

To encourage enrolment into their series of mental health courses, we needed to make a strong connection to the audience — carers. With course topics of mental health in the classroom and dealing with your teenager, the subjects seamlessly position the dynamic and set a scene carers instantly relate to.

The ‘handle with care’ concept was born; applying familiar laundry icons to a completely different context, using symbols specific to our project, and pairing them with powerful portraits makes a striking campaign that the client is very happy with.

Business challenge: In a highly competitive market, where vocational training’s offerings vary very little, Celtic Training needs to create a point of difference to ensure students pick them over alternative providers.

Play Lunch solution: Create a disruptive and bold campaign that grabs attention and substantiates their positioning.

Results: Numbers are just starting to roll in, stay tuned.